Psssssst. Hey you. Yeah you, caught in the random Google curiosity spiral. I’ve got access to secret copywriting knowledge.

Hidden tips & tricks. Forbidden writing techniques. Seriously, this is some black magic blood ritual type of shit. And I didn’t even have to prick a finger.

Where did I get it from?

A banana.

Yes, a banana.

Don’t look at me like that. What, do you think 65-year-old John McWhite and his $5k copywriting course have better advice? Then feel free to click away, and continue your search for the best copywriting platform to launch your career.

Or you could stay, and see what this curvaceous fruit has to teach you for free. You in?

Then let me peel back your third eye and take you to BANANIRVANA. Here’s five things a banana taught me about copywriting:

1. Be BOLD and BRIGHT.

Someone tells you to describe a banana. What’s the first thing you say? Yellow.

Yellow is a bright, vibrant color. It’s the color of the sun, highlighters, traffic signs, and that one sundress that makes you feel hot af. It’s a color made to be noticed.

Your copy needs to be yellow. Ok, don’t literally change all the text to yellow because then your writing will be unreadable. But it needs to be bold. Vibrant. LOUD.

To write like a banana, you need to sift through all the obvious, bland, oatmeal-colored ideas in your head and get to the unexpected.

We’ve got a copywriting technique here at Word Tonic called making worlds collide (credit to our head banana, Carolyn, for this one). You start with ideas from two different “worlds” and make them play together until you find the unexpected connection between them. Like pens and racecars. Or jewelry and gravity. Or bananas and copywriting ;)

2. Embrace your WEIRD SHAPE.

Bananas are shaped weird. I mean, can you think of anything else that’s shaped like a banana? Aside from THAT, you freak.

Bananas don't try to be round, like an apple, or orange, or any of the other million circle-shaped fruits. It’s happy to just be what it is, and we love it for that. You need to do the same.

A lot of people are afraid of being weird. They think that boring = safe.

I see a lot of freelance copywriters fall into this way of thinking. And I get it, freelance copywriting is scary, especially when you’re new and desperate for your first paid gig.

But the truth is people don’t hire boring. They hire bananas: the writer that’s a little weird, with a unique tone of voice and a fresh perspective. The writer that’s not hiding behind a brown paper bag.

3. Keep things SIMPLE.

Ok, I know I just talked a lot about being weird and vibrant and colorful and loud.

A banana is all of those things…but it is also just a banana.

A simple, potassium-filled fruit with a mushy white center. And that simplicity at its core is what allows all the wacky, strange qualities of a banana to shine.

So before you dive into your next brainstorming sesh for a headline, blog post, e-mail, or even your LinkedIn bio, stop and take a moment. Write out what you’re trying to say: no puns, no quips, no cheeky winking at the camera. Just what you wanna say, straight up.

Because you need to get crystal clear about your message, product, and audience before you can get clever with it. It’s like trying to bake a pie before you know what the filling is going to be. It’s just going to fall flat as a flaky pancake.

4. Don’t let yourself ROT.

We’ve all been there. You buy a bunch of bananas, eat a few, and then say you’ll use the rest to make banana bread. You leave them out on the counter. And wait.

Everyday, you say “No, not today. They’re not ready yet. Maybe tomorrow?” Over and over and over…and now the bananas are a mushy, disgusting, decaying mess on your countertop.

You don’t wanna be overripe, rotten bananas. Do you?

Maybe you’ve been curious about a copywriting career for awhile now. Maybe you’ve even been stalking Word Tonic for a while…lurking…waiting for the day you feel ripe and ready to start your copywriting career.

Or maybe you have no clue what copywriting is but you saw ‘writing’ and it spoke to something in you.

Either way, you’ve probably got a dream you’ve been waiting to pursue because you’re “not ready” or it's “not the right time.”

Well bitch, the bananas are starting to rot. What’re you gonna do about it?

5. Grow in a BUNCH, not alone.

Bananas don’t grow alone. They grow in a bunch, surrounded by other bananas that are just like them: funky shapes, neon colors, and all.

Nothing like writers. Writers are lonely, tortured souls that prefer to type out their twisted thoughts in solitude. Right?

Yeaaaaaah…no.

Copywriters need community—to keep us motivated, give us support and resources, and keep us accountable when we’re doing literally everything else on our to-do list except writing.

And it's best if it’s a community of your peers—funky, fruity bananas just like you.

A community where you can show up as your full, authentic, creative self. Where you take off the brown paper bag. Where you can be bright-ass yellow and not worry about being “too much.”

Too bad it doesn’t exist…

JUST KIDDING ;)

BANANIRVANA IS REAL. And you could join in, TODAY.

Meet Word Tonic, a copywriting community and learning platform for bananas*.

A community where you get to learn from not just one banana, but a WHOLE BUNCH of bananas. Bananas like the one who wrote this weird-ass blog post (congrats on making it to the end btw).

So if you’re even a liiiiittle bit curious, go ahead and sign up for one of our FREE taster events. It can’t get any more bananas than this…right?

*And by bananas we mean Gen-Z copywriters or any young creatives looking for a career that supports their creativity…with more than just a paycheck. But you probably figured out by now this blog post wasn’t about literal bananas ;)